How To Promote Your Games on Social Media
You can use social media to build your brand, drive traffic to your games and boost your revenue.
Here are a few tips that will help you navigate the world of social media and start promoting your games.
Start with the platforms you already know.
There are many social media platforms out there – where do you begin?
We recommend to start where you already are. Do you love tweeting? Start tweeting about your games!
If you’re using Twitter or Instagram, you already know how important hashtags are. Remember to use hashtags when you share your games, such as: #EdChat #EdLeaders #Edu #Education #Educhat and discover new hashtags that are related to your creations.
Update your profile.
After choosing your social media platforms, it’s really important that you fully update your profile. For example, on Instagram, we recommend that you update your profile pic (or logo), website (you can use your TinyTap profile URL), and, of course, update your bio. In your bio, write a few lines about yourself and how your followers can benefit from your feed.
Create different Pinterest boards.
Pinterest is a great platform for creators. One of its many advantages is niche targeting, allowing you to create different boards in your profile for different content categories.
For example, you can have one board for Preschool English Activities and a separate one for 2nd Grade Math Concepts. They both contain educational games you’ve created, but each of them will attract different audiences.
Remember, Pinterest pins are 100 times more spreadable than a Tweet.
Post consistently & regularly.
Let’s talk about commitment. If you want to survive in the jungle of social media, you need to share your content on a regular basis. Posting regularly will keep your followers interested and engaged and drive more traffic and plays. You can prepare your posts in advance and schedule them, to make your feed is constantly active.
Become an active community member.
Facebook communities can be the perfect place to promote yourself as a creator.
You can easily find and join groups that are focused on your interests and join the conversation. Become an active member, by helping others, giving advice or simply sharing your games as inspiration.
Use the search bar and find groups that are linked to your areas of expertise.
Don’t just share a link, tell a story.
When sharing the games you’ve created, tell your followers how they can benefit from them.
If you’re sharing in a teachers community (like TinyTap Educators), tell a short story about the creation process and what motivates you.
Don’t just share links, write a few words about how kids can benefit from your content, and what skills they will develop from playing your game.