The TinyTap Team



Yogev Shelly, CEO

Yogev is a passionate designer and developer with vast experience in application design. He received his B.Des. from Bezalel Academy of Arts and Design. He founded, an Interactive Studio working with startups such as JVP, PLYMedia, and Eye-Click. He later joined as the 4th member and worked as a Client Developer and UX Director.



Oren Elbaz, COO / Lead Creative Director

Oren is a gifted designer, UX director and father. He received his B.Des. from Bezalel Academy of Arts and Design. His professional experience comes from working with some of Israel’s leading startups, such as Finotec, SmithMicro, ICQ, and MyHeritage.



Uri Lazar, CTO

He has more than 12 years of experience in web client and server technologies, working for a number of startup companies such as HooQs, Logia Mobile, and YouNow. Uri received his B.Sc. from the Hebrew University of Jerusalem.




gilGil Hadas, iOS Team Leader

Gil has over 20 years of experience in software development. He was a founder and one of the seed employees at a number of startup companies, such as Tipit and WebImage (acquired by AutoDesk), and also worked at larger companies, including Waves and Compugen. Gil studied software engineering at Tel Aviv College of Management, earned his B.A. in Behavioral Sciences at Ben Gurion University, and also studied music at the Rimon College of Music.


Mara Berman, Marketing Manager

Mara works with professional educators, introducing them to TinyTap’s potential as a teaching and assessment tool and growing the TinyTap community. Prior to joining TinyTap, Mara worked at Appleseeds Academy, a nonprofit organization that employs technology as a catalyst for social change, and managed client relations at the start-up company Zooz. She earned her Masters in Public Policy from Tel Aviv University and her B.A. from The George Washington University in Washington, DC.



AdiAdi Louis, Head of Content

Adi works with TinyTap’s app creators, marketing their lessons to the masses via the App Store and Google Play. She brings 5+ years of experience in managing online marketing campaigns, including SEO, analytics, and email marketing. Adi holds an M.A. in Communication and New Media from the IDC Hertzliya and a B.A. in Instructional Design from the Holon Institute of Technology.




KarinKarin Anolik, Community Manager

Karin loves working with TinyTap’s educators to share educational resources with kids around the world. Prior to joining TinyTap, she worked at Scholastic, the largest publisher and distributor of children’s books, and managed promotions for baby and household categories at Target. Karin earned her B.A. in History from Queen’s University. Her favorite book is Stephanie’s Ponytail by Robert Munsch.                                     


Shira (1)Shira Flicker, Designer

Shira is an experienced designer, specializing in UI, UX and brand development. She received her B.Des. from Shenkar College of Engineering and Design. Prior to joining TinyTap, she worked with leading branding companies in Israel and New York.





Yoav (2)Yoav Bear, QA Lead

Yoav is the head of TinyTap’s Quality Assurance team. He is currently completing a B.Sc in Software Engineering from Afeka Academic College of Engineering. He is a three-time Israeli national cycling champion. Yoav combines his work at TinyTap with his love for bike racing, and coaching other athletes.



image (2)

Yam Goddard, Head of Research

Yam manages qualitative and quantitative research for TinyTap. Yam is a Social Psychologist. She completed her B.A in Psychology while also participating in a Research Honor’s Program at IDC in Herzliya. And also earned her Masters in Social Psychology from the IDC, where she worked with miLAB Israel to develop a product to improve test taking abilities for college students with ADHD. 



Leave a Reply